Three Design Tips for an Optimized Web Site

With a web site that takes advantage of search engine optimization tips, you can bring in lots more traffic than if you go into creating your site without any set plan. Here are three of the things that you can do to put together a web site that attracts more traffic!

Short simple pages: pages which are smaller and simpler are often better for scoring a positive page rank. You should try to design a page with simple HTML instead of using a lot of complicated tags. The best file size for a page seems to be around 50K; if a page is much bigger than that it may be skipped over by some search engines, and it is also less likely to provide a good experience for visitors, as people come to your site on all kinds of computers and different speeds of internet connections and may have difficulty loading your page quickly if the file is too large. Having short, simples pages on your web site also helps you to avoid errors or problems with the HTML and to keep your navigation system and site design easy for visitors who have to understand the way that your site works the first time that they see it.

Avoid technologies and tags that are bad for search engines: while it may be tempting to put a lot of new technology such as extensive Flash animations in your web site, Flash tends to cause a site to not come up easily on search engines – some web crawlers will just skip over pages that operate on Flash; since the Flash file format is difficult to search for key words in. Sites that use frames are also unlikely to do as well in page rankings as sites that use a more simple and straightforward approach.

Choose the right structure for your site: not only the content of the individual pages on your site, but also the way in which pages are linked together, gives you an advantage in the search engine rankings. Read about how the Page Rank algorithm relates to site design to put together a web site that uses gateway pages for various key words which link back to a main page for the best possible ranking results!